The Modern Croft is a physical and online store located in Oban on Scotland's beautiful west coast. The store stocks a carefully curated and cohesive collection of household and lifestyle goods from Scotland and beyond.
Whilst heritage and location certainly inform some of the design choices of the store's owner, Isabella, they certainly do not define them. Beautiful things from Scotland sit alongside equally beautiful goods from beyond our shores which may have no obvious Scottish identity but do share a common connection to carefully considered and well crafted design. The Modern Croft range is also shaped by Isabella's own personal design influences including her love of simple, geometric shapes, well designed functional items, mid-century furniture and the modern day Scandinavian design aesthetic. The underlying feel is unfussy and clean but includes bold graphics and pops of colour against a largely neutral backdrop.
Isabella has brought together a range of decorative and functional items which will appeal to those who value considered design, thoughtful craftsmanship and who have an interest in where and how their goods have been created.
The Modern Croft's physical store is located on the main retail street in the heart of Oban on George Street and within short walking distance of the main car parks within the town.